“The drought in the Western Cape has been front of mind during the planning, organization and implementation phases of this, the 40th Cycle Tour”, David Bellairs, Marketing, Media and Sponsorship Director of CTCTT
[9 March 2017, Cape Town] The Western Cape is experiencing its worst drought in 100 years. As organisers of a responsible event, the Cape Town Cycle Tour Trust (CTCTT) consciously plans around the social- and environmental-impact of the Cape Town Cycle Tour.
“The drought in the Western Cape has been front of mind during the planning, organization and implementation phases of this, the 40th Cycle Tour,” explains David Bellairs, Marketing, Media and Sponsorship Director of the CTCTT.
“With regards to hydration, we will have sufficient water enroute to cater for everyone. We will use it sparingly and purely for the purposes of hydration, ensuring maximum utilisation of all water resources deployed on the route in a responsible and efficient manner. We have also decreased our ice order and there will be a system in place to recycle all grey water at key refreshment stations.”
Since its inception 40 years ago, the Cape Town Cycle Tour has been a community event. Bellairs continues: “Participants and supporters have always seen the Cycle Tour as a celebration of the incredible natural beauty of the Cape peninsula. We believe that they will come to the party this year and heed our call to act responsibly, just as they have in the past. We are therefore highlighting the critical water shortage in our city and the role our riders and supporters must play on Sunday, 12 March.
“All entrants have been made aware of the water shortage and have been sent water-saving advice. There are also water-saving tips on our website, which is visited extensively by participants.”
The Cape Town Cycle Tour Trust has also asked riders to consider using hydration packs filled with spring water instead of relying on the hydration stations. Fresh spring water, certified “excellent to drink”, is available at Newlands SAB, on the corner of Letterstedt and Main Roads, Newlands http://www.cidc.co.za/2013/01/collect-your-own-fresh-spring-water/.
“Our supporters are an integral part of the event. We have requested that this year supporters be water-wise during their participation, and specifically that they refrain from hosing down the cyclists as they ride past.
Bellairs concludes: “Any further measures that can be taken leading up to the event and on event days will be investigated. Our priority is to ensure a safe ride for all participants and we will at no time compromise our commitment to achieving this outcome. Cape Town Cycle Tour brings hundreds-of-millions of rands into the Western Cape Province. It is also a charitable event relied on for fundraising purposes by a large number of community organisations. We can assure Capetonians that we are doing all we can to manage water consumption during the event.”
Alan Winde, Western Cape Minister of Economic Opportunities, said : “Just as Capetonians always welcome cyclists from around the country and the world to this event, we are calling on them to continue passing on the message that we are in the midst of a severe drought and have limited water supply. We similarly call on all businesses to support this call and pass on this important message.”
For more information on the 2017 Cape Town Cycle Tour, please visit http://expo.capetowncycletour.com/ or follow us on Facebook, twitter (@CTCycleTour) and on Instagram (@ctcycletour).