Anyone who has ever heard a street seller exhorting passers-by to buy the “Argie” will know that the Cape Argus brand has been burnt into the consciousness of the Western Cape community. In fact, the “Argie” is up there with the other attractions of Cape Town such as the Waterfront and Table Mountain.That strong brand and the publishing of quality, issues-driven newspapers every afternoon have established the Cape Argus as the market leader in the lucrative Cape Peninsula market. The Cape Argus is a quality afternoon newspaper unashamedly aimed at Cape Town’s broader middle classes. A typical reader of the newspaper is community focused, pragmatic, concerned about the city and country’s problems but wants solutions. Many Cape Argus readers are independent minded and have an entrepreneurial flair. Our newspaper’s aim is to live up to the dictionary meaning of its name, Argus, by truly being that fabulous person with a hundred eyes, that watchful guardian over people, places and events primarily in the area between Table Mountain and Hottentots-Holland and the two oceans.
SuperSport is proud to be associated with the Cape Town Cycle Tour. Everything the great race stands for is synonymous with the World of Champions: excellence, fun, good sportsmanship and camaraderie. From small beginnings the race has established itself as one of the country’s great sporting traditions, a must-do event for any cyclist. With a splendid backdrop and a cast of thousands, the Cape Town Cycle Tour is the ideal television spectacle. And we will be there – making sure that cycling fans and non-cyclists alike get to witness what all the excitement is about.SuperSport is delighted to be a part of this uniquely South African event.