Thanks to the Cape Town Cycle Tour’s (CTCT) ‘Pay It Forward’ campaign clothing, blankets and food, worth over R900 000, are being distributed to the most vulnerable along the event’s route over the next few weeks.
The campaign – an initiative launched by the Cape Town Cycle Tour Trust (CTCTT) in May – invited riders to make a R1000 donation and, in return, organisers would offer a limited number of complimentary entries into the 2021 Cape Town Cycle Tour. Riders could also make a donation via the GivenGain platform from as little as R25 and prizes from Thule and Garmin were also up for grabs.
With over R500 000 raised from entries, with additional donations from a number of past participants, the CTCTT has already begun the process of distributing the essentials to communities in Red Hill, Ocean View, Masiphumelele, Imizamo Yethu and Hangberg.
“Charity begins at home and never has that been truer than helping the communities that lie along our route that have suffered most significantly from the effects of the extended Covid-19 lockdown,” said David Bellairs, a Director of the CTCTT.
“Each year these communities open up their hearts to the thousands of riders who make their way past their homes. They are part of the heart and soul of the event.”
With the help of community organisations like Living Hope, Feed Our Valley and Courage Africa – together with support from long-term partners Pick n Pay’s ‘Feed The Nation’ campaign – the neediest are identified and assisted.
The Cape Town Cycle Tour has raised over R100-million for social upliftment and cycling development over the past 15 years.