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3 Oct 2022 - Press Release
The Cape Town Cycle Tour is thrilled to announce that cycling kit manufacturer Ciovita is now the Official Technical Cycling Apparel Partner.
Ciovita is a Cape Town-based international cycling apparel manufacturer that produces innovative and technologically advanced kit with slick designs and all the tech to help South African cyclists look the part.
Participants can find and purchase their Cape Town Cycle Tour-branded Ciovita cycling kit online when entering next year’s event. All merchandise ordered online will also be delivered ahead of the 2023 Cape Town Cycle Tour, so cyclists’ can get comfortable in their new gear before race day. The new Cape Town Cycle Tour kit is available now.
“This is a great moment for Ciovita as a brand,” says Andrew Gold, Ciovita CEO. “The Cape Town Cycle Tour is the biggest one-day event on the Cape Town events calendar whether you cycle or not. Capetonians know that on ‘the Sunday’ in March the roads are closed for a great festival of cycling; riders dust off their bikes and spectators line the streets, many getting inspired to ride one day too. Most riders take part for fun while a few take the race seriously and should they win, etch their names in South African cycling history.
For Ciovita, we get to share the day with our customers and we are extremely proud that this year, we get to design the CTCT on-bike memorabilia kit. With it, we bring a more technical and forward-thinking approach to cycling apparel. We were voted the ‘Best Cycling Brand by Bicycling Magazine for a reason; the apparel we produce is next level. It’s the 45th year of the CTCT and for the jersey design, we have taken an abstract view of the iconic Table Mountain and portrayed that onto a cycling jersey. We feel this year’s jersey design is as iconic as the race itself.”
“We are extremely excited about this partnership with Ciovita,” says David Bellairs of the Cape Town Cycle Tour Trust, organisers of the Cape Town Cycle Tour.
“They have designed a brand new range for the Cape Town Cycle Tour and I think the gear looks fantastic. Ciovita has created a very definitive style for cycling apparel with their eye-catching designs and we are thrilled that their expertise and artistry are now part of the Cape Town Cycle Tour.”
The Cape Town Cycle Tour and Ciovita are also planning an exciting new range of jerseys with some serious bragging rights for our loyal supporters with 10, 21, 30 and 40 Tours behind their names.
Keep up to date with Cape Town Cycle Tour event updates by liking our Facebook Page at www.facebook.com/cycletour or by following us on Twitter at @CTCycleTour or on Instagram @ctcycletour.
For any event queries, or assistance with entries, please contact the Cycle Tour Events Office during office hours on 087 820 7223 or visit www.capetowncycletour.com.
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